Fnatic, the world’s top eSports organization, has announced a collaboration with the Italian luxury brand – Gucci.
This is the first time these two partners have formed the same fashion product together. They previously posted a 9-second video on their official Twitter to showcase the collection in conjunction with Gucci.
As you can see, some Gucci products are used in the video by the players in the Fnatic League of Legends. They have not yet revealed a plan for this partnership, however, promised to start releasing [Fnaticx Gucci] products on their online store this month on 25th.
In addition, on July 27, they will announce the forthcoming partnership with the popular American street apparel brand-Champion.Another collaboration revealed will be announced on August 2. We are all waiting for them to publish the details.
Earlier this year, they became the first eSports team in history to be invited to Milan’s world fashion week. The entire team was outfitted with Gucci costumes and accessories and was lined up in the front row during the Gucci’s 2020 F/W Man show was held.
The [Fnatic x Gucci] watch costs $1620
The cooperation between fashion brands and eSports is not too strange. Last year, Riot Games had a “classic” collaboration with Louis Vuitton in designing World Championship Trophy Box, as well as a range of fashion products and accessories used during Worlds 2020.