Riot Games has launched a new expansion initiative that would see the organization broaden its publishing reach to APAC
Riot Games plans to develop publishing companies in the Philippines, India, Indonesia/Malaysia, and Thailand by February 24, 2022. Previously, the corporation operated its SEA operations from its Singapore hub office, with an additional department in Japan.
The adjustments to the company’s structure outlined above will also result in a broadening of Riot’s operations strategy, notably in the publishing industry. Other commercial areas, such as games, entertainment, esports, and enterprise, may undergo adjustments in the future.
New leadership teams for the APAC region
Riot Games intends to construct local branches and recruit Managers in key areas such as the Philippines, India, Thailand, Indonesia, and Malaysia as part of this organizational development.
Alex Kraynov has been named as Riot’s new Managing Director for Asia Pacific (APAC). In 2022, the newly formed team will attempt to oversee Riot’s activities in the APAC area. The following employees have also been allocated to the company’s new team (teams for India, Thailand are yet to be confirmed):
- Shinji Komiyama (Director of Country Management, APAC)
- Jennifer Poulsen (Head of Publishing Partnership, APAC)
- Alasdair Gray (Head of Marketing, APAC)
- Derek Winder (Head of Business Development, APAC)
- Yasushi Fujimoto (Country Manager, Japan)
- Joel Guzman (Counter Manager, Philippines)
- Resha Pradipta (Country Manager, Indonesia/Malaysia)
Riot also intends to collaborate with its Japan office and expand its publishing center in Singapore to over 80 individuals across the APAC region.
The organization has achieved worldwide success, with games such as League of Legends and Valorant growing continuously and globally. Riot intends to improve its strategy as 2022 approaches, allowing it to capitalize on the promise of India and other Asia-Pacific markets.
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