Faker – T1’s Mid laner has decided to become the face of an ice cream company in Korea. The image of the “Demon King” will appear on the packaging of these products.
The above ice cream brand is the Lotte Confectionery World Con. The reason why Lotte Confectionery chose Faker is that he recently has had a great impact on the Korean youth’s behavior. Over a period of eight years of professional play, he has achieved all the highest honors that a League of Legends player wishes to have.
With 750 million won in annual interest, Lotte Confectionery is the leading ice cream brand in Korea since its top position has been held for the past 20 years and no one in Korea is unaware of them. Because cone ice cream is packaged in individual packages, consumers can buy World Cone at any retailer across Korea. Faker’s ice cream brand has three flavors of chocolate, vanilla and apple.
Image of “Demon King” will also be printed on ice cream packaging like this.
If you are wondering how Faker as an “ice cream brand ambassador” will affect Lotte World Cone, thus, Lotte currently announced that sales of this product in May 2020 has increased by 15% compared to the same period last year. This has been called by the Korean press as the “Faker effect”. Remember that 15% of sales is not a small number, especially for a major brand like Lotte.
“nom nom”
It is safe to say that a lot of those “15%” come from eSports players in general and Faker’s fans in particular. Even the foreign fans living in Korea often share photos of Faker’s ice cream to show off on social networks, not forgetting to affirm that “I eat this ice cream because of him.”
Many fans shared their memorable moment, even “eat every day to play as well as Faker”.
Many people still believe that the way Faker poses – to judge fairly, he looks gentle and honest as a friendly neighbor. However, sometimes it is the purpose of the brand as well as Faker to bring a closer feeling for consumers because the packaging is so lovely, everyone wants to take photos even though it is just ice cream.
Not long after patch 10.12 was released, a lot of bugs have been found
Besides, there are rumors that Lotte is planning to export this cream to many countries around the world. If this becomes true, players will have the opportunity to enjoy their idol’s ice cream in the near future.
Bonus for you more ice cream ad of the T1 members, you can see they was eating extremely enthusiastically
According to Chinese media previously, Faker was in the top 5 of “national treasures” of Korea at the present time. He is on par with the BTS; Bong Joon-ho, Parasite’s film director; skater Kim Yu-na and soccer player Son Heung Min. It can be said that 2020 is a quite smoothy year for Faker’s career when his talent prominently soared – an undeniable success with his youth.
Read more: https://notagamer.net/team-t1-difficulties-and-challenges-before-lck-summer/